外贸开发信2023（外贸开发信主题怎样才能吸引客户）
本篇文章给大家谈谈外贸开发信2023，以及外贸开发信主题怎样才能吸引客户对应的知识点，希望对各位有所帮助，不要忘了收藏本站喔。
做外贸,如何写开发信
外贸开发信撰写之大错（战略层面，一个扣30分）：
1）缺失标题，或标题很弱、缺乏冲击力：对方根本没有兴趣点开
2）过于自我的态度，没有突出“you"：被视为没有任何价值、立即被删
3）假大空文风、企业口号式宣传：令人厌恶、被当成骗子或弱智
外贸开发信撰写之中错（策略层面，一个扣20分）：
1）低声下气、缺乏底气：清朝灭亡已97年了，奴才还占据了CCTV的荧屏与很多人的思想。生意不是求出来的，而是积极争取去做出来的。所以，外贸开发信要写得礼貌但不要卑下。
2）缺乏行动召唤：不是报个网站链接给对方就万事大吉了，要充分说明，对方为什么要看你的网站？
3）老古董文：见绝大部分外贸函电教材。
4）技术资料堆砌：再便宜再高质，不与对方的想法联系起来，别人不会有兴趣。
5）文体或调子随意而为：外贸开发是严肃的商业行为，要亲切自然但不是率性随便。
6）其它：（暂时想不起来，看到再补充）
外贸开发信撰写之小错（执行层面，一个扣10分）：
1）空格错用、乱用
2）s 漏用、错用
3）语法错误
4）拼写错误
5）中式英语
6）内容或事实错误
7）字体、色彩出错
8）其它
外贸开发信改进建议：
1）先做容易的！养成反复检查所有单词、语句、标点符号的优良习惯。细小方面要坚决做到零错误！
2）再做最有价值的战略研究：对方是谁？对方希望的是什么？（绝对不是很多人所习惯啰嗦的 we we we our our our I I I 等字眼）
外贸开发信发送之心态
1）积极发信：在不降低质量要求的情况下，多多发送，天天发送。这是获得大量潜在客户的根本方法。
2）耐心等待：无谓的担心和期盼是浪费时间，发了之后就是等待，收获是自然而然的。要想有多的回复，就只有在深入研究外贸开发信写作技巧的基础上，尽量多发送、不间断地发送，要相信“功夫不负有心人”的古训。
3）精心回复：外贸开发不是一锤子的买卖，第一封开发信得到的往往只是询问式的回音，需要你根据不同的情况，预先组织好相关的文字，再针对对方的询问精心做出精准的回复。细节决定成败，不要让好不容易得来的潜在客户第一声回音，变成最后一次的绝响。
4）规律跟进：需要按一定的时间间隔和内容，不断有规律地跟进客户。注意行业新闻、节假日、客户生日等有意义的日期，这些都是跟进的好时机。作为专业的外贸企业和外贸人员，你要定期准备联系客户和潜在客户的通讯（newsletter），用以分享信息、联络感情。
外贸邮件营销，找奥道中国；
一站式服务，帮你解决更多问题！
希望以上答案对你有帮助。
什么是外贸开发信，怎么写开发信
外贸开发信，是外贸老炮和刚入行的新手都绕不开的话题——往大说，开发信是不断获得客户，扩大业务规模的必要手段，往小说，开发信是外贸人的基本功，开发信写好了，才算入门了。
首先，我们要先明确下，开发信的定义和目的究竟是什么。
开发信，顾名思义，开发信就是作为外贸人，和客户产生首次联系的邮件或消息，目的是开发这个潜在客户，希望建立业务合作，收获订单，扩展业务。无论是通过邮件形式发送还是通过社交媒体的评论、私信等形式发送，都是为了将信息有效地传递给潜在客户。
其次，开发信有多重要。
评论和私信多为文字沟通，无法承载丰富的图片、视频内容，沟通往返成本高，无法留下沟通记录。虽然和客户建立起初步联系后，使用社交软件进行日常沟通是不错的方式。但在多种向客户发送开发信的方式中，价值最高的还是电子邮件传递的开发信，邮件是一种最快捷，最省钱，最充分，又不容易产生误解的有效沟通方式。
最后，既然如此重要，如何才能写出一封有效的开发信呢？
在开始说如何写之前，我们先回忆一下你如何读邮件：
打开你的常用邮箱收件箱，是不是被营销、通知、会员邮件刷屏了？在这些邮件中，你是不是快速浏览关键词挑出感兴趣的打开浏览，或者通过时间倒序/顺序，定位对应时间段的邮件。那些明显是营销邮件、没有提供价值的信息你的打开率有多少呢？在上百封的未读邮件里，你每次会打开几封呢？打开之后会读完几封呢？
这样回忆过之后，是不是发现了你作为客户，对邮件也有很苛刻的选择标准呢？你作为外贸人，发送开发信给客户要闯过第一关，是写好标题，保证开发信被客户打开。
一、写好标题提高打开率
开发信标题，至今有无数人写过，迭代出了各种版本，结合多位老外贸的亲口传授经验，小野从他们的实战经验中，总结出了几种办法，大大提高开发信阅读率——
提到收件人关键信息
提到收件人公司名/产品名/行业/区域：Specially for Rusia Retailors、Industry Report of xxx
写出收件人名字：TO ALex/Dear DAN
无论是提到收件人的名字还是行业或公司名，都是要让你的开发信在第一时间和客户产生联系，毕竟每个人都喜欢关注和自己有关的事。很多伙伴会说，每天要发送上千封开发信，哪里有时间一封一封去优化收件人姓名、公司名，这其实就是涉及到客户分层管理和模糊词使用的技巧了，这部分，我们下一次再说。现在只要记住“与我有关，我很喜欢”这一个原则，可以用这个原则延展出更多和客户相关的信息，并将这些信息体现在标题上。
给出利益点
折扣或让利：Free delivery/Cheap/27% cut-off for spring sale
产地优势：Made in PRC（产地优势，代表价格优势）
直接报价：报价单
无利不起早，何况在开发信阶段，我们还没有和客户建立起稳定的利益关系，用直观的利益吸引，是最高效和最直接的方式，这样的标题虽然在“广撒网”阶段不一定会带来很多回复，但回复后的跟进效率都会比较高，因为客户在开发信阶段已经被过滤了一次。所以给出明确的利益点，也是优秀的开发信标题。
体现时效性
产品/信息时效性：Update/News/Recently
折扣时效性：Final Day
回复时效性：Before 6pm
这类标题在使用时打开率会比较好，但要注意使用频率，不要频繁使用这类标题，引起客户反感，反而影响了客户的印象。
二、为客户提供价值，创造回复机会
客户打开了邮件，通常只有5～10s的时间来决定要不要继续读下去。我们的邮件内容，除了常规的公司信息、产品简介外，是否可以为客户快速提供价值、内容能不能和客户隔空互动，这都决定了，我们已经被打开的邮件，会不会被继续阅读下去，继而产生回复。
利他，共赢
在开发信内容撰写时，我猜大家的心态应该都是“快来买我的产品啊“这样的，客户在收到邮件时，大部分的内心活动，可以概括成这样——
来自巴西的一位老板在Twitter上抱怨
在开发信内容上，一定要避免和同行的同质化，同时为客户提供他真正关心的信息。比如这位老板，他在正文中已经不再需要看到博眼球的内容而需要实际的具体的信息，比如：交货周期、运费方式等，越具体的内容越能引起老板的兴趣和回复欲望。
当客户要求一个挖掘机的时候，一定要记住，他实际需要的，是一个洞。
场景化客户需求
场景化，已经在TO C和国内互联网行业营销中被广泛应用了——卖一人食，不是一顿饭，而是一人独处，却不将就凑合的闲趣状态；第二杯半价，不是两个人更便宜，而是无论你怎么选择，都有人愿意陪你的陪伴和分享场景。
在外贸行业中，开拓客户时，也可以为客户创造对应的场景：
假设成交后，客户会享受7*24小时客服服务，实时更新物流信息，新品迭代优先试用……
三、做好基础工作，提高开发信准确送达率
说这个方法前，请大家先反思一下，发送开发信的邮箱地址，都是通过什么渠道获得的？能否知道这个渠道的时效保障？是不是有很多伙伴拿着买来的行业清单，对着就开始发，完全不管这是哪一年的清单？
邮箱地址正确、准确
保证邮箱地址正确且有效，一定要有可靠的信息来源，不要走捷径或利用非法渠道，不但有法律风险，还不能获得有效、真实的客户信息。
有效的开发客户手段有且不限于以下几种，这里不展开讲：海关数据、企业黄页、搜索引擎等。
不被拦截，保证进入收件箱
邮件打开率低的小伙伴们要明白一点，国外邮件服务器的反垃圾邮件机制是灵活机动且十分严格的，如果你想要你的开发信有回复率，你必须要确保避免用 SPAM 高频词。因为只有这样，客户才能收到你的开发信，且开发信是在收件箱正常显示的，而非垃圾箱。再华丽的开发信，都需要被看见，否则也只是一个赤裸裸的零。那么哪些是 SPAM 高频词呢？这里简单给出一些举例，如下：
100% free
Income from home
100% Satisfied Increase sales
4UJ Increase trafic
Accept Credit Cards Increase your sales
Act Now
lncredible deal
Ad Info you requested
从上面的例子可以看出，这些规则和我国目前的广告法类似，需要避免绝对词，避免夸张和博眼球的词汇，需要客观和克制。
总结下，写一封成功的开发信要做到：
一、写好标题提高打开率
1、提到收件人关键信息
2、给出利益点
3、体现时效性
二、为客户提供价值，创造回复机会
1、利他，共赢
2、场景化客户需求
三、做好基础工作，提高开发信准确送达率
1、邮箱地址正确、准确
2、不被拦截，保证进入收件箱
最后，安利一个辅助开发信提高效率的小工具：XTransfer CRM，邮件追踪功能可以清晰了解客户的邮件阅读状态，对标题优化、关键词优化、内容提升提供可靠的数据反馈，提高开发信优化和成功效率。
感谢您的阅读，祝您的开发信打开率爆表，回复率超高，成交率超赞。
外贸开发信英语范文写作
英语开发信并不是一发给客户就能够立即建立起联系了，这其中还要有信任感的建立。下面是我给大家整理的外贸开发信英语范文，供大家参阅!
外贸开发信英语范文1
Dear Mr. Mound Klamath,
Glad to get your contact info from India mart!
We supply homogenizers and ice cream freezing machine with good quality and very competitive price. Hope to be a partner of your company!
E-catalog will be provided if needed.
Email me or just call me directly. Thank you!
Best regards,
Mandy
******Co., Ltd.
Add: ***
Tel: ***
Fax: ***
Mail: ***
Web: ***
外贸开发信英语范文2
Hi, purchasing manager.
Good day!
We are XXXX supplier, and we have researched designed some new product. If you are interested in, I 'll send you our catalogue.
Thanks for your valuable time.
Regards.
Yours,
XXX(Ms)
company name
Website: www
ADD:XXXXXX
TEL:+86 XXXXX
FAX:+86 XXXXX
外贸开发信英语范文3
Hi Chris,
Glad to hear that you are on the market for stainless steel spinning parts.
We, xxx Co. Ltd, is professional in precision machining for nearly 10 years, covering high precision machining parts, casting parts, metal parts, etc. Hope to establish business relationship with you!
Should you want know more about our company, pls visit Any comments, that'll be appreciated! Thanks.
Best regards,
xxxx
xxx Co., Ltd.
TEL:
FAX:
Email:
外贸开发信英语范文4
To: Purchase Manager
Re: Supplier of Deep Groove ball bearing
April 29, 2010
Dear Sirs,
It is glad to write to you with keen hope to open a business relationship with you. I obtained your company name and email address from the Internet. Ningbo Fenghai Bearing Co., Ltd. is a factory specialized in Deep Groove ball bearing. Our products had adopted ISO9001:2000 Quality System Authorities. For more information, we would like to let you know our company web site as below.
Hope to hear good news from you.
Sincerely Yours,
Sky
Export Manager
Ningbo Co., Ltd.
TEL:
FAX:
Email:
Website
外贸开发信英语范文5
Hi Kelvin,
Glad to hear that you're on the market for flashlight and other promotional items.
This is C from *** Ltd in China. We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!
Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to try now, if it's suitable for Europe.
FREE SAMPLES can be sent on request. Call me, let's talk more!
Thanks and best regards,
C *** Ltd
Tel: ***
Fax: ***
Mail: ***
外贸开发信英语范文6
Dear Sir or Madam,
Are you interested in saving some money on importing any of the following?: - High quality thickness planer
- Bench planer
- Combined planer thicknesser
- Woodworking machines
All of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too!
My contact details are below, and I would be glad to hear from you. Kind regards,
Kevin Zhu
Sales Executive
外贸开发信英语范文7
Dear Mr Smith
Wish you enjoy a great day!
I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation.
As a professional manufacturer, I would like to introduce our products to you and offer you a quote.
We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The catalogue I attached includes just some of our high quality products. Please visit our website at
We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,.
Sincerely yours,
外贸开发信英语范文8
Dear Sirs,
We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.
We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present.
Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.
In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl.
我是一个刚毕业的菜鸟，现在在做外贸，老板要我给日本客户发开发信，请问该怎么写？
你是做日语的还是英语的？ 日语的我就帮不到你了。
英语的一般就很简单的：
1. Good day. 或者How are you?
2.自我介绍，公司介绍，产品介绍，简单概括。我一般写：This is XX from XX Co., a professional manufacturer of XXXXXXX, with superior quality and competitive price.
3.有附件的话，就说attached XX for your reference,
没有附件就说，pls. kindly visit our website for more understanding。
4. Any question and inquiries are welcomed.
反正让人一眼看过去就明白你做什么的，篇幅不要太长，我有同事做日本市场的，发完邮件会打个电话过去，日本人很礼貌地，会跟你聊很久。
外贸英文开发信范文
英文开发信如果写的有特点的话，在外贸上也许能够开发更多客户呢?下面是我给大家整理的外贸英文开发信范文，供大家参阅!
外贸英文开发信范文1
Dear Sir,
This is XX from a manufacturer specializing in producing XXX in China.
We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed.
Anyway,you could find some other items which you can also put on your market.
Any inquiries on the XXX please do not hesitate to contact us.
We are looking forward to establish win-win business relations with you.
Many Thanks Best Regards
外贸英文开发信范文2
Hello ，
You are quite correct I am extremely busy every day and I would imagine so other business men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.
I’m not sure if I can help you but I have a few suggestions re email marketing.
• If you send emails to new companies I would include a list of customers that you currently export to in various countries
• I would also include customer testimonials from your buyers. This are very powerful and give you credibility.
• Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediately
If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer. If you don’t then you will be rejected just like all the others. Remember that companies like us and others who import product are very concerned about quality control of products.
Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product.
Regards,
外贸英文开发信范文3
I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation.
As a professional manufacturer, I would like to introduce our products to you and offer you a quote.
We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The catalogue I attached includes just some of our high quality products. Please visit our website at
We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,.
Sincerely yours,
外贸英文开发信范文4
We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.
We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present.
Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.
In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl.
Wish you enjoy a great day!
外贸英文开发信范文5
We get your name and email address from your trade lead on that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.
We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are
welcome to visit our website which includes our company profiles, history and something latest designs.
Should any of these items be of interest to you, please let us know, We will be happy to give you details.
As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.
Best regards,
Dafu Wong
外贸英文开发信范文6
Company:
Add:
Contact:
Tel：
Fax：
URL:
This is XX from a manufacturer specializing in producing XXX in China.
We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed. Anyway,you could find some other items which you can also put on your market. Any inquiries on the XXX please do not hesitate to contact us.
We are looking forward to establish win-win business relations with you.
Many Thanks Best Regards
外贸英文开发信范文7
Good day! This is Mickel from China. We are writing to you to establish long-term trade relations with you.
From your company web,we get to know that your company is an influence company in your business and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products.
We are a leading company with many years' experience in wire mesh export business. Our products are razor barbed wire,which enjoy popularity in Middle East Europe markets.You may also visit our online company introduction, which includes our latest product line.
Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon. Sincerely,
Mickel Liu
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